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:::: 140 SL Marketing Tips & Ideas (Use as a checklist) ::::

1.) Never let a day pass without engaging in at least One Marketing Activity.
2.) Determine a Percentage gross income to spend monthly on Marketing.
3.) Set Specific goals every month; Review & adjust bi-weekly.
4.) Maintain a tickler file consiting of each marketing strategy you have used along with resultsfor later use.
5.) Offer NoteCards & LandMarks everywhere you go. (They do not do any good if they are not given out!)
6.) Create a personal name tag or pin w/your company logo, wear it at high visibility areas.
7.) Stay alert to trends that might impact your target market, product or promotion strategy.
8.) Read market research studies about your profession, industry, target market groups, etc.....
9.) Collect competitors ads & literature; study them for information about strategy, product features & benefits, etc...
10.) Ask clients why they hired you & solicit suggestions for improvement.
11.) Ask former clients why they left.
12.) Identify a new market.
13.) Join a SL list-serve (e-mail list) related to your profession.
14.) Subscribe to an SL Usenet newsgroups or list-serve that serves your target market.
15.) Create a new service, technique or product.
16.) Offer a simpler, cheaper, smaller version of your (or another existing) product or service.
17.) Update your service.
18.) Establish a marketing & public relations advisory & referral team composed of your colleagues & or neighboring business owners to share ideas, referrals, & to discuss community issues.
19.) Offer a fancier, more expensive, faster, bigger version of your (or another existing) product or service.
20.) Create a suggestion box for employees.
21.) Create a suggestion box for customers.
22.) Attend a marketing seminar.
23.) Read a Marketing Book.
24.) Subscribe to a SL marketing newsletter or publication.
25.) Train your staff, clients, & colleagues to promote referrals.
26.) Hold a  monthly  marketing meeting  with  employees  or  associates  to  discuss  strategy, status & to solicit marketing ideas.
27.) Join an  association or organization  related to your profession.
28.) Get an SL marketing intern to take you on as a client; it will give the intern experience & you some free marketing help.
29.) Maintain a consultant card file for finding designers, writers & other marketing professionals.
30.) Hire a marketing consultant to brainstorm with.
31.) Take a creative journey to another progressive Sim / Region to observe & learn from marketing techniques used there.
32.) Analyze your fee structure; look for areas requiring modifications or adjustments.
33.) Learn to barter; offer discounts to members of certain clubs, professional groups, & organizations in exchange for promotions in their publications.
34.) Give regular clients discounts.
35.) Have others place your location in their profile picks.
36.) Publish a newsletter for customers & prospects. It doesn’t have to be fancy or expensive.
37.) Develop a brochure of services.
38.) Offer L$ camping spots (A way for others to make L$) to incourage repeat / referral traffic.
39.) Create freebies to give away to customers & prospects.
40.) Develop an SL related site on the World wide web. www
41.) Include testimonials from customers in your literature.
42.) Sign up to groups that offer IM / Notice advertisng options.
43.) Announce free or special offers in your direct response pieces. Include the offer in the beginning of the message.
44.) Update your media lists often so that press releases are sent to the right media outlet & person.
45.) Write a column for a SL newspaper, local business journal, or trade publication.
46.) Publish an article & circulate reprints.
47.) Send timely & newsworthy press releases as often as needed.
48.) Publicize your 500th client of the year or other notable milestones.
49.) Create an annual award & publicize it as an outstanding employee of the year.
50.) Get public relations & media training or read up on it.
51.) Get publicity photo taken & enclose with press release.
52.) Ask your clients to come back again.
53.) Return IM's promptly.
54.) Have greeter at your location to engage conversation.
55.) Ask clients what you can do to help.
56.) Send thank you notecards.
57.) Hold a seminar at your office for clients & Prospects.
58.) Send Birthday notecards & appropriate seasons greetings.
59.) Redecorate your office or location where you meet with your clients.
60.) Join SL internet communities Like Xstreet SL & others to promote yourself.
61.) Utilize the Signature area in SL related forums & place your SURL so people can find you inworld.
62.) Host a holiday party.
63.) Rent Ad Boards.
64.) Advertise during Peak seasons for your business.
65.) Get a memorable company name.
66.) Promote your business jointly with other professionals Via Cooperative direct Group Notices.
67.) Write an ad in another language to reach a non-english speaking market. Place the ad in a publication that market reads.
68.) Distribute advertising specialty products such as pens, mouse pads, mugs, etc...
69.) Consider non-traditional tactics of advertising such as bus benches, bus backs, billboards & popular web sites.
70.) Project a message on the sidewalk in front of your place of business using a light directed through words in a glass window.
71.) Improve your building signage & directional signs inside & Out.
72.) Place a neon sign to make your office window visible at night.
73.) Create a new or improved company logo or slogan.
74.) Get a booth at a fair or trade show attended by your target market.
75.) Sponsor or promote a contest or sweepstakes.
76.) Sponsor or Host a special event or open house at your business in cooperation with a local non-profit Organization.
77.) Volunteer your time to a charity or non-profit Organization.
78.) Donate your product or service to a charity auction.
79.) Write a "How to" pamphlet or article for publishing.
80.) Create Special promotions on a daily, weekly, monthly, & yearly basis.
81.) Plant internal advertisers (Bird Dogs) in large corporations. Have the employee (Bird Dog) advertise your products / services throughout the corporation & offer him/her a commission on all sales made Via his efforts. Make sure to have him/her wear your company name/logo (Supply him/her with free marketing material).
82.) Track all your sales on a daily, weekly, monthly, yearly basis. Keep track of your closing percentages at all times.
83.) Set-up a booth in a mall, store, flea market, or well populated area for 7-30 days aiding in your PR.
84.) (Canvassing) Have some of the local teenagers hand out notecards or landmarks for your company to aid in your promotions.
85.) Open a foreign language department in your company to target another ethnic group.
86.) Have floating text above your AV advertising everywhere you go.
87.) Never get emotionally involved in your work. Business is Business & pleasure is pleasure.
88.) Use Flashing lights on your storefront (Like in Las Vegas) to attract attention.
89.) (Air-Banner) Have a Plane / blimp with a Large air-banner fly overhead near a Largely populated area or special event.
90.) when sponsoring, put your banner / Ad / or sign in a highly visable place so that people will know you sponsored the event.
91.) Initiate a referral program so that your current clients / members / customers can recieve discounts, bonuses, & rewards.
92.) Price match your competitors at all times.
93.) Match your competitors advertising & add something different & unique to peek / sway more interest.
94.) Brainstorm ideas with friends, family, employees, etc..
95.) Work out a joint advertising / Marketing agreement with your current clients.
96.) Hold a Free training Class.
97.) The first impression to a potential client / customer / member counts, it will make or break your sale.
98.) Typically it takes the average consumer 10 times of seeing an ad before they look more into it, focus on repitition.
99.) Have a mascot costume designed to be worn at your store front to attract consumers to stop & visit.
100.) Greet everyone you meet & or pass with a smile.
101.) Turn your banner ad into a trivia question. Post the question on the banner and tell readers they can win a prize if they answer the question at your site
102.) Allow your visitors to give your freebies away. Just include your ad somewhere inside it.
103.) Make your products sell quickly by adding a ton of bonuses. You could get the free bonuses for little or no cost buy joint venturing with other businesses.
104.) Have a notecard & landmark giver at your location.
105.) Ask your visitors to join your group for updates.
106.) Analyze your Ad Copy, decrease or increase the length of your ad copy as needed.
107.) Remember, psychologically a higher price increases a product/service Value, while a lower price decreases the Value. Cheaper is Not always better, it simply reflects the Value of the product/service in question.
108.) You should include testimonials, endorsements, and factual statistics to prove your product/service claims. (Added Viability)
109.) Remember, unless your product calls for technical words, you want your ad to be read without people pulling out a dictionary.
110.) Offer to sell advertising space at your location.
111.) Don't forget to list your Features along with the benefits of each product/service.
112.) Bonus coupons & gift certificates are a Great way to promote your Product/Service.
113.) Team-up with your weaker competitors to beat your stronger competitors. You can create a joint venture and cross promotion deals that will pass-up the stronger competition.
114.) Offer your customers back-end products. If you do not have any back-end products, Join an affiliate or PPC program for additional revenues. Selling to current clients/members/customers is considered a captive audience & produces higher conversion rates.
115.) Don't forget to Up-sell your clients/members/customers. Offer Upgrades, add-ons, revised, etc...
116.) Place a picture of yourself on your ads & or Marketing message. This shows the viewer you are not hiding behind the site & or Message.
117.) If you have had any famous customers (Nationally know / broadcasted) mention them as a client/customer/member to boost your ratings.
118.) List any posative reviews, articles, etc. another company wrote about you.
119.) Consider adding a Money Back Guarantee to remove some psychological risk factors from potential Clients / Customers / Members.
120.) Make sure your ad copies benefits are as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, etc.
121.) Having a Unique product/service is important - List all the ways your product/service is different from your competition's. Include all the differences in your ad copy that are better than their product.
122.) Do Not rule out Visual aid - Use graphics, pictures and drawings of people actually using your product/service to solve their problem. Include a picture that also shows the results.
123.) Customer service is a Must have - Tell your audience what kind of support they'll get after they buy. It could be free consulting, tech support, free servicing, etc.
124.) Let the consumer tell you how to sell them - in your surveys, make sure to direct the questions around your consumer Vs. your Product/Service. The answers they give will help you understand what they want & why. Use their wants & needs to update your ad copy & provide them with it.
125.) Create a long-term follow-up system that provides lots of value to your prospects and start building relationships for the long haul.
126.) Visual Content Helpers: charts, graphs, etc...
127.) Entertaining content: tests, quizs, puzzles, surveys, polls, etc..
128.) Technology content: Streaming video, Mp3, Audio clips, etc..
129.) Remember the basic top 10: Put your best foot forward, Make eye contact, Are you a reflection of your Company, Keep an open mind, Become Necessary, Like the people that like you (even if they annoy you), watch your mouth, mind your mannors, don't be fake, & Stay Hip with the times.
130.) P.S. Tends to be used in letter writing, why not add it to your ad copy. (Make it good, people tend to read a P.S.)
131.) Auction off a few of your products/services just to get your name out there.
132.) Let your visitors know you donate a % of profits to a local/national charity.
133.) Surprises can come in handy, have a contest with a surprise gift (do not disclose what the gift is).
134.) Keep your headlines relevant, theres nothing worse than a headline that is not relevant to the content it supports.
135.) Repetition tends to insure the human brain soaks in more of the key content you want your viewers to remember. Repeat it a few time in creative ways.
136.)  Hold a Mystery Prize hunt contest on your land.
137.) if your product/service loses its drive/demand in a targeted market then its time to redesign/re-target for a new market. Do not make the mistake of failing to adapt to change in the industry and going stagnant.
138.) Have "Click Me" box to give to your affiliates to wear around SL so they can earn for refering others to you.
139.) Offer affiliat venders for others to place in their stores to generate addition % income by selling for you.
140.) Have custom furniture / clothing / Etc.. designed for your location & or give aways to set you apart from the rest.

We hope the above Tips / Ideas come in handy for you.

 You can IM Scorpion Aristocrat inworld if you have questions or you can take advantage of our inword ad board rentals & camping systems we sell to aid in your traffic building. 

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